Surface app to promote CAS, an internal studio that develops solutions for Enterprise.
CAS, an internal Microsoft studio that had great achievements in its first fiscal year, had the need to come up with a Sales app to promote their group in order to meet their new goals for the next two fiscal years.
I started this project as a UX consultant, but my participation grew to Content Strategy and Lead UX Designer, participating in meetings with both stakeholders (located in Seattle) and UI designers (located in Argentina).
I led the solution, from concept to delivery, that defined the tone, identity and mood of CAS.
Note: For various reasons these are not annotated wireframes (I do much of the talking to sell my idea). Feel free to reach out if you want to know more about this project.
One of CAS strenghts is their knowledge of Windows UX guidelines; it's actually one of the main reasons why they win new customers.
We created a section called "Styleguide Lab", a space in which the client can play with customizable layouts that always fit with Windows UX guidelines. This helped identify CAS as the experts in everything related to Windows design.
The "Styleguide Lab" grew into an actual reference guide.
Teams started to use it as a go-to section to consult font combinations, usage of font sizes and different information regarding color schemes, grids and layouts.
At first, the studio wanted to have a small gallery of their team. They had this idea of showing just their face and their name.
I created a special layout (with Satya Nadella as an example) in which every member of the team had a spotlight, their unique screen with their background, interests, hobbies and previous Microsoft projects they were involved with. The Studio Lead liked the idea so much, that the next week they had a professional photographer in site for a full-day photoshoot.
I like when small ideas grow and transform into something much bigger.
I had several meetings with the Buenos Aires (Argentina) design team to ensure the quality of our product, sharp guidelines and a correct adaptation from concept to design. This is a slide I sent to them with instructions and comments on details that needed to be changed.