In-flight Entertainment app

2014 project: Pre-sales of an iOS app for Alaska Airlines.



UX Architect


The client wanted to offer their customers an In-Flight Entertainment app. When they approached our team, they were very open and mentioned they didn't have a clear idea on how to proceed or how to identify what this app should be.


I'd have liked to have a proper discovery workplan with the client. But because of the nature of the request (pre-sales) I only had one week to come up with an engaging idea for an iOS app.

I was one of three UX Architects working on concepts for this app. I spent two days in full research mode, thinking what I would like to use in my next flight, and what my parents would like to use in their next flight (users with very different needs than mine).

My presentation became the preferred option and we got a contract to continue to work with them. In addition to that they also asked us for an iPad version of the app.

Flow Map

Note: This is not the annotated version of the wireframes. Feel free to reach out if you want to know more about this project.




In the iPad version, there's a Hub that keeps track of the user's interests.
Here I was thinking on business oportunities for Alaska Airlines. There's a "Destination Guide" that changes depending on the passenger's final destination, this opens the door to partnership with other companies. The client liked this idea to engage not only with customers, but with potential partners.


This feature was also very well received. Alaska Airlines offers a set of movies for their customers to stream for free, or to rent a copy for 72 hours. Having that in mind, I noticed that we also knew two important facts: the duration of a film, and the remaining time of the flight.

I proposed a feature that notifies the passenger when the flight will arrive to the destination before the movie ends. This way the passenger can be persuaded to rent the copy so they can finish the movie later.

Juan F Mena

Juan F Mena

Senior Interaction Designer contracting @ Disney